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Internet and Business Online – Tomorrow Will Arrive Sooner Than You Expect

As we continue to move further into tomorrow we find fewer and fewer people who remember life before the computer. When you follow this truth to its logical conclusion you discover that there will come a time when there will be very few transactions that will not be managed except through the connections typically found in an online environment.

Where you may find some who have never purchased online today there will be shift and this will be the exception and not the norm in the world of ‘tomorrow’.

Online businesses that have established themselves report that business improves with each passing year as more and more individuals perceive the Internet as a primary location for the purchase of items they need and/or want.

Brick and mortar stores of yesterday dabbled in the world of Internet and found that only a small percentage of their overall sales were made via the Internet. However as today passed into tomorrow they found that the medium of Internet moved from novelty to full blown money maker.

In many cases these same stores report that after more than 10 years of online ecommerce they are finding their sales have exploded and the local store only accounts for minimal sales when compared to the online counterpart.

Interestingly the brick and mortar store usually does not change as far as its productivity, but the online store continues to expand. These are the long-term benefits associated with the consistent marketing of an online product.

The use of Search Engine Optimization (SEO) allows businesses to leverage long-term results even as they may be considering the potential of short-term gains.

These losses can be temporarily offset by using banner or Pay Per Click (PPC) advertising. These can help as long as you have the funds to pay for their ongoing placement. When these strategies are abandoned due to a lack of continued advertising budget the results also go away.

If you have both a brick and mortar storefront as well as an online presence you can likely absorb a startup of modest online gains as long as you don’t forget to look to tomorrow with an eye on the potential associated with strong SEO practices.

If your online business is a totally new startup it is important to be patient, with the perseverance of Job. Too many businesses either give up too soon or fail to acknowledge the need for strong SEO strategies. This includes knowledge-rich content with a clearly defined keyword of phrase. It also includes the same strategy in virtually all other site descriptions and additional sections.

When these strategies are used well they can allow search engines to more readily list these sites as trusted and well-ranked sites for the consumer to consider.

Perhaps you have always wondered if an online universe is the right environment for your business idea. The answer is, “YES!” The hardest part of your journey will be waiting for consumers to find your site and for search engines to recognize your quality. Above all, you will need to remember that no marketing effort in the meantime is wasted. It can seem that there is little value in your efforts, but then again all good things come with time and tomorrow will arrive sooner than you expect.

Internet and Business Online Revert to Childhood

Kids learn early about the need for marketing. Whether it’s cookie or candy sales, popcorn or knick-knacks or even holiday wrapping paper and cheese balls children learn what it takes to succeed.

Many of these school or youth organization fundraisers thrive on the sale of products to help fund certain activities, programs or a needed purchase.

These same fundraisers often reward the children for their efforts by offering increasingly spectacular prizes for those children who sell the most.

Armed with this knowledge, and a determined attitude to beat the snobbiest kids in school, children canvas neighborhoods and block incoming phone calls by contacting family members to see if they would be interested in purchasing German chocolate or a can of caramel popcorn.

Millions of magazines are sold this way every year. Many companies could not exist if it weren’t for the business they are able to do with charitable organizations in fundraising efforts.

Why is it so hard for adults to remember how they were able to make sales when they were growing up? For many it suddenly seems childish and inappropriate to contact friends and family when it comes to launching a new business. The contacts that we would have considered natural in childhood suddenly seem off limits as adults.

Why should they be off limits?

Shouldn’t friends and family members be the first on your enthusiasm solicitation list for what you are doing in business? Wouldn’t those same individuals be willing to be your cheerleaders in business? Don’t they have their own sphere of influence where they could further share your business information?

Internet and business online can only be enhanced by the same advice given in schools every year, “When it comes time to sell make sure to visit with family and friends first.”

There is a bonus to making this your first priority. By being intentional about contacting your friends and family you are likely to get the best possible feedback from those who care the most for you and your business idea. While you can receive negative feedback you can also receive some very positive words of affirmation and encouragement.

Your online business is important to you so sharing it with those who care about you most can be an important step in learning what type of responses you may receive from the general public.

Some family members and friends will be very supportive and want to sign up to be your first customer. Some family members will not understand and honestly state they feel you may be wasting your time. Others may be cautiously guarded in their enthusiasm. Most who know you best will be interested in how your business develops.

All of these responses are to be expected from the general public when you develop an online business.

I think there are times that it has become harder to earn the trust of consumers because they have seen so many brick and mortar and online businesses come and go they are a bit skeptical that any new startup will last.

Be patient and give customers every reason to trust you, When you make it through your first year expect the response to be more positive from family, friends and the buying public.

Internet and Business Online – The Net Working

Developing a business online provides the potential for a dynamic that is available only minimally in traditional brick and mortar counterparts. The potential I’m talking about is networking.

In a more traditional business environment you may be tied more closely to the day-to-day operations of the facility and face-to-face encounters with customers. Networking might happen in an after hours setting or by phone, but is hard to manage in the same terms as is possible in an online environment.

Because of the immediacy available online a business owner can conduct business utilizing autoresponders for order confirmation and automated software for label printing. The business owner does not necessarily need to be physically present for transactions to take place. This frees up time for marketing endeavors.

In an online environment there may actually be more marketing skills available than traditional brick and mortar stores.

One of those skills is the development of a network. A few clicks can help you locate peripheral businesses that may be inclined to assist you in a mutually agreeable link exchange or simply as a courtesy. Friendships can be developed and expanded networks enacted.

Remember an online business is a globally available business so reaching out to someone in another business could mean a business down the road or in another country.

The back links that are derived from the simple act of business networking can provide an enormous boost in search engine rankings.

Some of these networking opportunities can be derived from participation in industry specific forums. Friendships naturally develop from the type of correspondence associated with forums and you can also anticipate those who may not make a good fit in networking. The result is an outgrowth of something we all want anyway – friendship.

There has been a saying in marketing for a very long time, “Always sell to your friends first.” In the case of Internet marketing the premise may be to sell an idea to those you establish a networking relationship with.

The idea of a link exchange can be mutual, but you should not be afraid to ask the individual if they would consider placing your link on their site once a friendship has been established.

Another key reason network marketing holds such great promise is that when it comes to an online environment you can lock into a niche community where similar enthusiasm exists and an appreciation for what you may be doing in business may be accepted in a way that is unfamiliar to you if you have ever operated a traditional storefront retail outlet.

The best way to describe networking is to use the Internet itself. The Internet uses connections between computers and servers to link those who use the Internet together to create an environment of mutual sharing of ideas and knowledge. On a personal basis networking brings individuals together using the Internet-working to bring about the potential for improved visibility to other online customers. The idea is to provide mutual benefit and improved overall performance.

Hopefully this article helps you understand some of the reasons why networking is important. Without networking the Internet would not exist. The same may be true of your online business.